- UT – Agribusiness 
This research was conducted to formulate to increase the sheep production at CV Mitra Tani Farm (CV MT Farm), Ciampea, Bogor. The research was conducted using descriptive analysis by analyzing the problem experienced by CV. MitraTani Farm. Primary data and secondary data were gathered at this research. The research was also conducted using several analytical methods such as value chain mapping, internal factor evaluation (IFE) and external factor evaluation (EFE) matrix, SWOT and quantitative strategic planning matrix (QSPM). Based on the value chain analysis, the current production of sheep at CV MT farm is highly depending on the supply from its partners and internal farmers. According to the IFE and EFE results, the differences of each weighted values were respectively 2,120 and 0,686 so the position of the company in the SWOT matrix was situated at Quadrant I. Therefore the company needs to use a growth strategy. The QSPM sequenced the strategy priority as follow (1) increasing the number of lambs, (2) developing the management, (3) strengthening the capital and ownership, (4) improving the quality through technology. The result of the gross profit margin calculation, if the sheep‘s selling is increased up to 1000 sheep per month then the possible annual profit that can be earned by CV MT farm is 40,34% of the total production.
Keywords: MT Farm, sheep production, strategies, SWOT, QSPM, gross profit margin
Penelitian ini dilakukan untuk memformulasikan strategi peningkatan produksi domba di CV Mitra Tani Farm (CV MT Farm), Ciampea, Bogor. Pendekatan penelitian yang diterapkan adalah analisis deskriptif yang dilakukan dengan mempelajari permasalahan dari objek yang diteliti. Data yang dikumpulkan dalam penelitian ini adalah data primer dan data sekunder. Penelitian dilakukan menggunakan alat analisis berupa pemetaan rantai nilai, matriks IFE (Internal Factor Evaluation) dan EFE (External Factor Evaluation), SWOT, dan QSPM (Quantitative Strategic Planning Matrix). Hasil analisis rantai nilai diketahui bahwa produksi domba di CV MT farm saat ini sangat tergantung dari pasokan mitra dan petani internal. Hasil IFE dan EFE diperoleh selisih nilai tertimbang masing-masing sebesar 2,120 dan 0,686 maka diperoleh posisi perusahaan dalam matrik SWOT berada pada kuadran I. Oleh karena itu, perusahaan disarankan untuk menggunakan strategi pertumbuhan. Urutan prioritas strategi berdasarkan QSPM adalah (1) meningkatkan jumlah bakalan, (2) pengembangan manajemen, (3) memperkuat modal dan kepemilikan, (4) meningkatkan kualitas melalui teknologi. Hasil perhitungan gross profit margin diketahui keuntungan yang diperoleh CV MT farm setiap tahunnya jika meningkatkan penjualan domba mencapai 1000 ekor/bulan adalah sebesar 40,34% dari total produksi.
Kata kunci: MT Farm, produksi domba, strategi, SWOT, QSPM, gross profit margin
Management of Cattle Supply for Animal Qurban in Mitra Tani Farm
Cattle are one of livestock using for qurban. Demand of slaughtering animals for qurban is increasing per annum. Good quality of cattle can be obtained with good management husbandry. The aims of research is to study management of cattle supply for animal qurban in Mitra Tani Farm covering characteristic, breeding, production, marketing and relations of place the origin consumers with characteristic of cattle. In addition, evaluation of Good Farming Practices (GFP) against means of production line, environmental conservation and cattle supply monitoring. This research was conducted from September-February 2011 in Mitra Tani Farm, Ciampea, Bogor. This research used 22 PO, 8 Brahman cross (BX), 3 Limousin x PO (Limpo), 1 Simental x PO (Simpo) and 1 Bali cattle as samples. The samples were supplied from Mitra Tani Farm which is classified into three age group: 2, 3 and 3,5 years old. Weight body was measured before treatment. GFP in Mitra Tani Farm has been generally implemented fairly well. Otherwise, isolation cage is not provided yet, wood is still used as cage material which is easy to brittle and disinfectant is not provided for employees, cage and vehicles. Body weight range of cattle for qurban is from 211 until 270 kg, while the price range is from Rp 7.3500.001 until Rp 9.450.000. The marketing area is covering Jabodetabek and part of West Java. Chi-square correlation test (χ2) showed that there is no correlation between residence of buyers with race, weight body, age and price of cattle they chosed